The Mail and The Guardian articles on the coronavirus:
The Mail:
Moral panic- Gerbner Cuctivation Theory
scare/sensationalists
however more people get the flu- and baraley are actually dying
80,403 cases and opnly 2,709 deaths.
Social media-
sarcasm
accuse media of scaring or over exaggerating.
The Guardian:
Racism to chinese in the Uk
more informative
social media
anti racist campaigns- uni of southhampton
Clay shirkys end of audience theory
Blieves that audiences are no longer passive.Passive audience mindlessly watching as film or reading a newspaper without actually having to think about anything
we are now more active audienmces wanting to interact- due to technology changing- leding us to
expect to be able to share content
audiences like to speak back to producers
more equality of power between audience and producers.
End of Audience’ Model
"Every consumer is also a producer, and everyone can talk back.”Media had been a hierarchical industry—in that one filtered first, and then published.
"All of that now breaks down….....
People are producing who are not employees or media professionals. So we now publish first, and then filter. ” It’s all about connections, participatory networks
As a result of Caroline Flacks death there has been a proposal for a law called "Carolines law" that limits what newspapaers can do or say about celebrities etc.
Henry Jenkins:
Believes that fans play a key role in the mediaThis is due to them ecommenting and sharing thye item to friends and they are able to interpret the products in their own way and dicuss with other fans,
He uses a phrase called textual poaching-audiences taking a media product and remaking or reworking it to create their own emaning
This is caused by the improvement in technology.
Example:HOC
Gerbner’s Cultivation theory:
- The Cultivation Theory, also known as the Cultivation Analysis or the Cultivation Hypothesis, is a social theory that studies long-term effects of media on viewers’ ideas and perceptions, especially through the television medium
- Its main causal argument is that “Mass communication, especially the TV, cultivates concepts of social reality of its viewers,” giving the theory its name.
- Gerbner observed on the basis of the “people religiously watching TV” that we know some things not because we have experienced them but because we see them on media. Therefore, according to this theory, there is a direct relationship between TV time, the frequency that a person watches TV, and reality perception, how realistic a person thinks something is. The more frequently viewers watch TV, the more they are likely to believe what they see on TV. Furthermore, in his 1982 Violence Index, the results showed that violence is at least ten times (10x) more on TV than in real life. In other words, violence and other “realities” shown on TV are exaggerated. So if this was what the people were seeing on TV, these people were likely to have believed a distorted perception of reality.
- The Cultivation Theory is considered a stalagmite theory. A stalagmite is a mass of accumulated deposits that grows on cave ceilings, and so, it is a metaphor for the long-term effects of media.
"The man was attacked as he attempted to jump-start his car and go to work, having stayed overnight at his girlfriend's house in Kingswood, Clondalkin, southwest Dublin."
" it is believed she is suffering from mental health problems."
"The victim's car would not start when he came out to go to work at 7am. He had opened the bonnet and was trying to start the vehicle when he was attacked and stabbed by the woman a number of times.
She is believed to have used a kitchen knife in the unprompted attack.
Mr Kelly collapsed between two cars and died on the street. His body was removed from the scene and a post-mortem was under way yesterday."
The Guardian:
Rapper Cleared for murder
not enough evidence
stereotypes assumptions
Newspapers and Political bias
Owen Jones described the UK press as :
- “largely run by a very small group of very right-wing media moguls who defend the status quo of which they are part. If you are on the Left and want to change society, the media will always come and get you”.
- Learners can research Gramsci’s hegemoney to gain further insights on why the press is dominated by the right wing.
Apply van Zoonen and bel hooks and Gilroy to the analysis of the news paper article
Gilroy believes Britain has failed to mourn its loss of empire, creating ‘postcolonial melancholia’, an
attachment to an airbrushed version of British colonial history, which expresses itself in criminalising
immigrants and an ‘us and them’ approach to the world founded on the belief in the inherent
superiority of white western civilisation. This could be used to analyse the newspaper as the
"whitened" photographs present how neo-colonialism and Britain portray white as the superior race.
Livingstone and Lunt:
Rules that
media industry has to follow e.g. the film industry has to follow the rules of
the BBFC in the Uk
The regulation of media products is
hard.
Rules exist to protect the audience form harm, inparticular
the protection of minors
Adults however feel that they have
a choice to watch what they want over the age of 18.
The regulators have to follow a
fine line between protecting the public and allowing the audience to
watch what
they want
The ability to enforce regulation
has been made hard through the advance of technology the BBFC
have no power for
the regulation of film content on line
OFCOM who regulate advertising have
no control over adverts which are streamed online
Social media is almost impossible
to regulate due to the vast amount of content released online.
IN addition the power of media
makes it difficult for them to be regulated an example in case being Newscorp
an organisation owned by Muroch has in the past been involved in
phone tapping scandal. Because of their
power and influence within the political
arena it was hard for them to be made
accountable for their actions.
Gauntlett:
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